Welcome to the inner workings of Frugal to FI.
A while back I started Frugal to FI as a means to help me move into semi-retirement. Giving me the part-time job I need to transition into, allowing to me to work remotely, and allowing me to share all the good knowledge I’ve gained as a GenXer. But I sputtered when starting the the site, because I was soon reminded how much work it is to run a blog and website. I love the work, but when working full-time in addition to getting this business off the ground – it can be a lot. So, it took me a bit of time before I found consistency in generating content and finding my footing.
Now that consistency is happening, I am more involved in reviewing the growth patterns of the website and I thought it would be fun to share it all with you. The plan is to post total earnings once a month.
The total for (estimated earnings) for Month 1 in the Frugal to FI Website Earnings: $0.20! Here’s a closer look.
Google Adsense

1,672 page views with a $0.12 RPM equaling estimated earnings of $0.20. Yes!
At this time, Google Adsense is my primary focus in making money for Frugal to FI – and that is by design. It’s my base to growing my site to become eligible as an ad partner for Mediavine or Raptor and allows me to draw in revenue through impressions.
Positions

Why the impressions on Google Analytics is different in Google Adsense is beyond me, but I do understand the gist of what I need to know – to help me understand where I need to drive my attention. The average position is where I am seen on Google search pages. Right now it is a far way from being #1 for my content, but is to be expected as a new site.

This report above shows me where the one blip came from – and that was a click on the 10 Beans Every Frugal Kitchen Should Have Stocked post. That’s pretty good considering my content was on page 2 or 3 on the Google search engine.
Impressions

Here are some other phrases people searched for that landed me on Google search pages, but didn’t lead to a click.
Traffic
My top sources of traffic were:
- Direct: website name typed in directly in the search bar, clicks to the direct URL from any of my social media pages
- Duck Duck Go/organic : a search engine where people were looking for phrases that led to my site
- Pinterest: an inspiration app that people still use frequently.
- Google search
Focus
In September, the goal is to:
- Keep writing consistently
- Focus on my social media channels to bring in website referrals
- Building a schedule so I can do all the things, while simultaneously understanding there are limits so I don’t face burnout
Thanks for taking a peek at the inner workings of Frugal to FI. I am excited to dive in and improve making income from Frugal to FI. Every month I will check back in and share what I’ve learned.


















